7 Video Marketing Ideas That Will Drive Engagement

Digital Pinoys
By Digital Pinoys
Added on Aug 10, 2023
7 Video Marketing Ideas That Will Drive Engagement

Have you been looking for fresh and effective ways to boost engagement for your online videos? Well, you're in luck because I've compiled a list of the top 7 video marketing ideas that will drive engagement like never before. I will walk you through some exciting strategies and techniques that you can easily implement to captivate your audience and make them crave more of your content. Whether you're a seasoned video marketer or just starting out, these ideas will help you take your videos to the next level and truly connect with your viewers. So, get ready to skyrocket your engagement rates and unleash the power of video marketing!

Live streaming

Live streaming has revolutionized the way businesses connect with their target audience and establish a strong online presence. With the increasing popularity of video marketing, incorporating live streaming into your video strategy is a creative and attractive way to drive engagement and promote your brand. By leveraging the power of live video content, businesses can effectively captivate their audience and build a loyal following. Here are some valuable tips and tricks to boost your video marketing efforts through live streaming:

1. Choose the right video platform: Select a reliable and user-friendly video platform that supports live streaming. Popular options include YouTube Live, Facebook Live, Instagram Live, and Twitch. Each platform has its unique features and audience base, so make sure to research and identify the one that aligns best with your target demographic. Always remember that every platform has different audience and different type of messaging is required. For example, craking a lot of Jokes in LinkedIn will somehow affect your credibility (or otherwise). While doing the same on Facebook or TikTok may do good for you.

2. Plan and promote your live stream: Design a well-thought-out plan for your live stream, including a clear agenda or topic. Promote it across your social media channels, website, email newsletters, and any other marketing channels to generate buzz and attract viewers. Encourage your audience to mark their calendars or set reminders for the live stream event.

3. Engage with your viewers in real-time: One of the major advantages of live streaming is the ability to interact with your audience in real-time. Encourage viewers to leave comments, ask questions, or participate in polls during the live stream. Respond to their queries promptly, creating a sense of community and personal connection.

4. Provide valuable and engaging content: Ensure your live stream offers value to your viewers. It could be a product demonstration, behind-the-scenes sneak peeks, interviews with industry experts or influencers, tutorials, or Q&A sessions. Tailor the content to the preferences and interests of your target audience to keep them engaged throughout the live stream.

5. Utilize video analytics: Leverage the video analytics tools provided by the live streaming platform to measure the performance of your live stream. Analyze metrics such as viewer count, engagement duration, viewer demographics, and viewer drop-off rates. This data will help you identify areas for improvement and fine-tune your future live streaming efforts.

6. Optimize for mobile viewing: As mobile usage continues to dominate, ensure your live stream is optimized for mobile viewing. Make sure the video content is easily viewable on smaller screens, and create mobile-friendly promotional materials to reach a wider audience.

7. Repurpose your live streams: Don't let your live streams go to waste once they are over. Repurpose the recorded live stream into shorter video clips or highlights that can be shared on your website, social media platforms, or email marketing campaigns. This allows you to extend the lifespan and reach of your live stream content.

8. Aim for viral potential: While it's difficult to predict what content will go viral, keep viral potential in mind when planning your live stream. Be authentic, creative, and tap into trending topics or current events to increase the chances of your live stream capturing attention and being shared by viewers.

Incorporating live streaming into your video marketing strategy can yield significant benefits for your business. Using RecnGO app will help you a lot with this. By following these tips and tricks, you can leverage the power of live video content to engage your audience, promote your brand, and drive remarkable results in your video marketing campaigns.

Animated explainer videos

The idea of creating animated explainer videos related to video marketing is both creative and attractive. It offers a unique and engaging way to educate and promote video marketing strategies to a wide audience. These animated videos like Toonly, Doodly and Voomly can effectively convey complex concepts and techniques in a visually appealing and easily digestible format. To maximize the success of this idea, here are some tips and tricks to consider, all focused on the keyword "video marketing":

1. Choose compelling topics: Select topics that are relevant to video marketing and can capture the interest of your target audience. This could include video SEO, storytelling techniques, social media video ads, or video analytics.

2. Keep it concise: Animated explainer videos should be short and to the point. Aim for a duration of around 1-2 minutes to maintain viewers' attention and ensure the message is delivered effectively.

3. Use high-quality visuals: Employ visually appealing graphics, animations, and illustrations to create an engaging experience for the viewers. High-quality visuals not only make the video more attractive but also enhance the overall understanding of the topic.

4. Provide valuable insights: Ensure your videos offer valuable insights, tips, and tricks related to video marketing. Share practical advice that can be easily implemented by the audience, boosting their confidence in your expertise.

5. Incorporate storytelling: Tell a cohesive story throughout the video to captivate your audience's attention. Use a narrative structure that is relatable and highlights the benefits and impact of video marketing effectively.

6. Include call-to-action (CTA): At the end of each video, include a clear and compelling CTA that directs viewers to take further action. This can be subscribing to a newsletter, following your social media accounts, or visiting a website for more resources.

7. Optimize for search engines: When creating animated explainer videos, optimize them for search engines by including relevant keywords in the title, description, and tags. This will increase the potential for your videos to rank higher in search results and attract more views.

8. Promote across multiple platforms: Make sure to promote your videos across various platforms, including your website, YouTube, social media channels, and email newsletters. This will help maximize your reach and increase the visibility of your video marketing content.

9. Engage with the audience: Encourage viewers to leave comments, ask questions, and provide feedback on your video content. Engage with your audience by responding promptly and offering additional insights, creating a sense of community and trust.

10. Analyze and improve: Regularly review video analytics to measure the performance of your animated explainer videos. Identify areas where you can improve, such as audience retention, engagement rate, or click-through rates, and make necessary adjustments to optimize future videos.

Animated explainer videos focused on video marketing can effectively educate, engage, and inspire your target audience. Embrace the creativity offered by this idea and leverage the power of visual storytelling to drive success in video marketing efforts.

Influencer collaborations

The power of video marketing in today's digital environment has made it one of the most effective ways to promote a business. However, in order for brands to stand out in the crowded online arena, they need to utilize the creativity and attractiveness of influencer collaborations. By partnering with influential figures in various niches, companies can leverage their reach and credibility to create compelling video content that resonates with their target audience. In this article, we will explore some tips and tricks for successfully implementing influencer collaborations in your video marketing strategy.

1. Identify the right influencers: Conduct thorough research to find influencers who align with your brand values and target audience. Look for influencers with a strong presence on video platforms like YouTube, TikTok, or Instagram. Check their engagement rates, audience demographics, and content quality to ensure the best fit.

2. Customize video strategies: Work closely with influencers to develop tailored video strategies that align with both their style and your brand message. Collaborate on concepts, script ideas, and video formats to create engaging content that resonates with their audience.

3. Leverage influencer expertise: Influencers bring a unique expertise in creating video content that resonates with their followers. Collaborate closely with them to tap into their creativity, incorporating their ideas and expertise into your video marketing campaigns.

4. Utilize influencer audiences: One of the biggest advantages of collaborating with influencers is gaining access to their pre-existing audience. Maximize this reach by incorporating CTAs (Call-To-Actions) in the videos, encouraging the audience to engage with your brand, visit your website, or follow your social media channels.

5. Track and analyze video performance: Implement robust video analytics tools to track the performance of your influencer collaboration campaigns. Monitor key metrics such as views, likes, shares, and comments to understand the impact and effectiveness of your video marketing efforts.

6. Optimize video content for different platforms: Tailor your video content to suit the specific requirements of different platforms. Whether it's optimizing video length, creating attention-grabbing thumbnails, or utilizing platform-specific features, ensure that your videos are optimized for maximum visibility and engagement.

7. Foster long-term partnerships: Building lasting relationships with influencers can create a sustained impact on your video marketing efforts. Explore opportunities for ongoing collaborations, multi-video campaigns, and ambassador programs to leverage the influencer's credibility and consistency over time.

8. Encourage user-generated content: Collaborate with influencers to encourage their audience to create and share videos featuring your brand. This user-generated content not only extends your reach but also helps build trust and credibility among their followers.

9. Spark viral potential: Engage influencers who have a track record of creating viral videos. Their expertise in generating buzz can significantly enhance the chances of your video campaigns going viral, maximizing visibility and brand awareness.

10. Monitor industry trends: Stay updated with the ever-evolving landscape of video marketing and influencer collaborations. Stay ahead of the curve by adapting to new trends, technologies, and platforms that can further amplify the impact of your video marketing campaigns.

Influencer collaborations in your video marketing strategy, you can tap into a vast pool of engaged audiences, boost brand visibility, and drive meaningful engagement. The creative and attractive nature of influencer collaborations make it an enticing approach in an increasingly video-centric world. Follow these tips and tricks to unlock the immense potential of influencer collaborations within the realm of video marketing.

Contests and giveaways

Tips and Tricks for Effective Video Marketing with Contests and Giveaways

KingSumo can greatly help you with this task.

1. Engaging Content: Create compelling videos that grab the attention of your target audience. Use attention-grabbing intros, captivating visuals, and clear messaging to ensure viewers are captivated from start to finish.

2. Showcase Prizes: When running contests or giveaways, highlight the prizes prominently in your video marketing. Showcasing attractive and valuable prizes can attract a larger audience and compel viewers to participate.

3. Clear Call-to-Action (CTA): With video marketing, it's crucial to provide a clear CTA that directs viewers on how to enter or participate in your contest or giveaway. Include a clickable CTA button or text overlay that leads viewers to the relevant landing page or entry form.

4. Promote on Various Platforms: Utilize multiple video platforms for maximum exposure. Publish your video on popular platforms like YouTube, Facebook, Instagram, and even your website. This increases the chances of reaching a wider audience and driving more participation.

5. Leverage Social Sharing: Encourage viewers to share your video contest or giveaway with their friends and followers on social media. Implement social sharing buttons directly in the video, enabling easy one-click sharing, and provide incentives for participants who share your video, such as extra entries or bonus rewards.

6. User-Generated Content: Encourage participants to create their own videos related to your contest or giveaway. This can be anything from unboxing prize reveals, reviews, or creative content that showcases their excitement. By incorporating user-generated content, you tap into the power of social proof and create a sense of community around your campaign.

7. Influencer Collaborations: Collaborate with industry influencers or relevant personalities to promote your video contest or giveaway. Their endorsement can significantly increase the reach and credibility of your campaign, attracting more participants.

8. Consistent Branding: Maintain consistent branding throughout your videos to build brand recognition and trust among viewers. Use your logo, colors, and brand elements effectively to establish a cohesive visual identity.

9. Analyze and Optimize: Utilize video analytics to gain insights into viewer engagement, click-through rates, and conversion rates. Analyze the data regularly to identify trends and areas for improvement, allowing you to optimize future video marketing strategies.

10. Follow Legal Guidelines: Ensure your video contest or giveaway complies with legal regulations and guidelines, especially related to sweepstakes, lotteries, and giveaways. Familiarize yourself with the rules and regulations of the jurisdiction you operate in and clearly communicate them to your participants.

By implementing these tips and tricks, you can effectively leverage video marketing to promote your contests and giveaways, ultimately increasing participant engagement, brand awareness, and customer acquisition.

Product/service demos

Video marketing has evolved into an effective and creative way to showcase products and services to prospective customers through product and service demonstrations. In addition to grabbing attention, well-executed demo videos provide valuable insights, build trust, and encourage viewers to buy. To harness the potential of this idea, we have compiled a list of tips and tricks to enhance your product or service demos and create impactful video marketing content.

1. Prepare a compelling script: Before recording your product/service demo video, invest time in crafting a compelling script or use TextBuilder to create this for you. Focus on highlighting the key features and benefits, while keeping it concise and engaging. A well-written script is crucial to keeping your viewers hooked and effectively conveying your message.

2. Show, don't just tell: Utilize the visual medium of video to your advantage by demonstrating how your product or service works. While explaining the features verbally is important, it is equally essential to visually showcase the product/service in action. This allows the viewers to get a clear understanding of its functionality and benefits.

3. Keep it visually appealing: Invest in high-quality visuals for your demo videos. Use appropriate lighting, well-designed graphics or animations, and a clean background to ensure that the focus remains on your product or service throughout the video. Visual appeal enhances viewer engagement and helps create a lasting impression.

4. Use customer testimonials: Incorporating customer testimonials within your product or service demos is a powerful way to build trust and credibility. These testimonials can be snippets of previous customers sharing their positive experiences, showcasing the value your product or service has provided. Including testimonials adds real-life perspective and encourages viewers to trust and consider your offerings.

5. Provide context and use cases: To give viewers a better understanding of your product/service's practical applications, provide context and use cases within your demo. Display various scenarios, situations, or industries in which your offerings can be valuable. This helps viewers relate to your product/service and visualize how it can benefit their own lives or businesses.

6. Keep it concise and informative: Attention spans are short in the digital era, so keep your demo videos concise and informative. Avoid unnecessary details and focus on the most important aspects to deliver a compelling, yet digestible, video experience. Shorter videos are more likely to be watched in their entirety, increasing the chances of conversion.

7. Optimize for SEO: Incorporate relevant keywords in your video titles, descriptions, and tags to improve visibility and search engine ranking. By optimizing your demo videos for SEO, you increase the chances of attracting organic traffic from potential customers actively searching for products or services like yours.

Incorporating product or service demos into your video marketing strategy can yield great results. By following these tips and tricks, you can create engaging, informative, and visually appealing demo videos that effectively showcase your offerings, drive customer interest, and boost conversions. Get creative, experiment with different techniques, and craft videos that leave a lasting impact on your audience.

Behind-the-scenes footage

1. Plan Ahead: Before shooting behind-the-scenes footage, create a storyboard or shot list to have a clear vision of what you want to capture. This will help you stay organized and ensure that you don't miss any essential moments.

2. Choose the Right Tools: Invest in quality equipment such as cameras like the Fuji-XS10 , microphones like Rode Go Wireless, and lighting options suitable for behind-the-scenes shooting. High-quality footage will make your videos more engaging and professional.

3. Capture Authenticity: One of the main advantages of behind-the-scenes footage is its ability to show a genuine and authentic side of your brand. Avoid staging or over-directing, and instead, focus on capturing real moments and interactions. This will foster a deeper connection with your audience.

4. Showcase the Process: Use behind-the-scenes videos to offer your audience a glimpse into your creation process. Whether it's showcasing product development, rehearsals, or brainstorming sessions, make sure to highlight the unique aspects of your work that your viewers can't see elsewhere.

5. Keep it Engaging: Behind-the-scenes videos can be informative, but they should also be entertaining. Consider adding humor, interesting anecdotes, or engaging storytelling techniques to make the content more enjoyable and shareable.

6. Create a Narrative: To make your behind-the-scenes footage more compelling, structure it around a narrative arc. Set up a beginning, middle, and end by introducing the project, showcasing challenges and progress, and concluding with a satisfying resolution.

7. Optimize for Social Media: Keep in mind that your behind-the-scenes videos are likely to be shared on various social media platforms. Make them easily digestible by keeping them short, visually appealing, and with clear, concise captions or subtitles.

8. Incorporate Branding: Although behind-the-scenes footage may seem more informal, it is crucial to maintain brand consistency. Incorporate your brand's logo, colors, and stylistic elements to ensure that your videos maintain a cohesive look and feel.

9. Leverage Behind-the-Scenes Teasers: Use behind-the-scenes footage as a teaser for upcoming projects, events, or product launches. This creates anticipation and generates interest among your audience.

10. Encourage Interaction: Encourage your audience to engage with your behind-the-scenes content by asking questions, requesting feedback, or teasing exclusive content. Respond to comments and make your viewers feel involved and appreciated.

By incorporating these tips and tricks into your video marketing strategy, you can leverage the power of behind-the-scenes footage to build strong connections with your audience and enhance your brand's reach and engagement.

Q&A videos

1. Choose relevant keywords: Before creating your Q&A videos, ensure that you research and select appropriate keywords that are related to your niche or industry. This will help optimize your videos for search engine visibility and attract your target audience.

2. Plan your content: Develop a content plan for your Q&A videos based on popular queries and frequently asked questions in your industry. Organize the questions in a logical order to maintain flow and coherence throughout the video.

3. Be concise and engaging: Keep your Q&A videos short and to the point. Viewers have shorter attention spans, so focus on answering questions clearly and concisely. Use a friendly, conversational tone to keep viewers engaged and interested in your content.

4. Use visuals and graphics: Incorporate relevant visuals, infographics, or on-screen text to enhance the visual appeal and increase understanding. Visual aids can help emphasize key points and make the information more digestible for viewers.

5. Be consistent with branding: Maintain a consistent brand image and style throughout your Q&A videos. This includes using your logo, consistent video intros/outros, and maintaining a cohesive visual aesthetic. Consistency reinforces brand recognition and professionalism.

6. Promote audience engagement: Encourage your audience to submit questions or topics for future Q&A videos. This not only shows that you value their input but also allows you to tailor your content to their specific needs and interests.

7. Optimize video SEO: Implement video SEO best practices such as optimizing video titles, descriptions, and tags with relevant keywords. This will help search engines understand and rank your videos appropriately, making them more discoverable by your target audience.

8. Share on multiple platforms: Leverage the power of social media and share your Q&A videos on various platforms to expand your reach. You can use Vista Social to easily post on different platforms in just a few clicks. Additionally, embed the videos on your website or blog for increased visibility and engagement.

9. Monitor analytics: Regularly monitor the performance of your Q&A videos by analyzing metrics such as views, watch duration, and audience retention. This data can provide insights into what works well and help you refine your video marketing strategy for better results.

10. Engage with viewers: Reply to comments, questions, and feedback left by viewers on your Q&A videos. Engaging with your audience fosters a sense of community, boosts engagement, and encourages them to continue watching and sharing your content.

Remember, consistency and quality are key factors in successful video marketing. By following these tips and tricks, your Q&A videos can become a valuable tool to engage your audience, establish yourself as an industry expert, and promote your brand effectively.


Video marketing can greatly enhance engagement with your target audience when integrated into your marketing strategy. Whether it's through live streaming, animated explainer videos, influencer collaborations, contests and giveaways, or product/service demos, videos have the power to capture attention and drive meaningful interactions with your brand. By utilizing these 10 video marketing ideas, you can create compelling content that resonates with your viewers and ultimately leads to improved conversions and customer satisfaction. So, if you're looking to take your marketing efforts to the next level and make a positive impact in your audience's lives, it's time to leverage the power of video marketing.